Collaboration Strategy of Business-to-Business Enhancing Customer Satisfaction
نویسندگان
چکیده
This paper focuses on demand chain management, which accomplishes the synchronization of demand with supply through collaboration of buyer and supplier across the chain. And the purpose of it is to find the relationship between four integration strategies produced by combining supply integration and demand integration and its impacts on two performances, operating efficiency and customer satisfaction. The relationship is analyzed with respect to manufacturing and services respectively. Interestingly, our results show that the strength of integration affects differently two performances.
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